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The M.O. Podcast
The M.O. Podcast Episode 27: Todd Lubin, President of Boat Rocker Studios Unscripted
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The M.O. Podcast Episode 27: Todd Lubin, President of Boat Rocker Studios Unscripted

A giant in unscripted television and film, Todd Lubin talks about creating Lip Sync Battle, the Biggest Loser, and the upcoming documentary about the fued between ADIDAS and Puma.

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In this episode of The M.O. Podcast, we sit down with Todd Lubin, President of Boat Rocker Studios Unscripted and a titan of the reality and documentary world. From co-founding Matador Content to producing Emmy-winning projects like Billie Eilish: The World's a Little Blurry and Pretty Baby: Brooke Shields, Todd has shaped some of the most impactful unscripted television of the past decade.

Join us as we uncover:

  • The Passion Behind Creativity: Todd shares his early career struggles, including living out of his car while making the groundbreaking documentary Year of the Bull. Learn why passion and single-minded focus are essential for success in creative industries.

  • The Untold Story of Adidas vs. Puma: Discover the fascinating sibling rivalry that birthed two of the world’s biggest sports brands, the espionage that fueled their competition, and the upcoming Disney+ series Todd is producing on this legendary feud.

  • The Rise of Mr. Beast and Digital Disruption: Todd explains how creators like Mr. Beast are rewriting the rules of entertainment, bypassing traditional media to create massive-scale productions on their own terms.

  • The Future of AI in Storytelling: Hear how AI is poised to revolutionize unscripted content, from pitch decks to historical documentaries, and why traditional media is both cautious and intrigued.

Whether you're an aspiring filmmaker, a pop culture fanatic, or curious about the inner workings of reality TV and the future of entertainment, this episode is packed with eye-opening insights and behind-the-scenes stories you won’t want to miss.

🎧 Tune in now to get inspired and learn how vision, innovation, and resilience drive success in today’s media landscape!

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