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The M.O. Podcast
The M.O. Podcast Episode 14: Jeff Ponchick on building and selling Repost, founding Mogul, and All Things Music Distribution
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The M.O. Podcast Episode 14: Jeff Ponchick on building and selling Repost, founding Mogul, and All Things Music Distribution

Jeff Ponchick talks about building three startups in the music space and the moment when the chip on his shoulder gave way to a higher purpose.

Listen on Apple | Listen on Spotify | Watch on Youtube

In this episode of The M.O. Podcast, we dive into the world of independent music and digital creators with one of the industry's most innovative minds, Jeff Ponchick. As the co-founder of Repost Network, Jeff built a platform that redefined how indie artists distribute and monetize their music on platforms like SoundCloud, YouTube, and Spotify. His mission was simple but powerful: give artists control over their careers without the need for major label backing. This vision caught the attention of SoundCloud, leading to the acquisition of Repost in 2019—a move that transformed SoundCloud’s artist services.

But Jeff didn’t stop there. Today, he’s building Mogul, a new venture focused on helping digital creators of all kinds scale their work and unlock new revenue streams in an ever-evolving digital landscape. Mogul aims to offer creators the tools they need to navigate the complexities of distribution, monetization, and audience growth in today’s content-saturated world.

In our conversation, Jeff shares his entrepreneurial journey, the highs and lows, and the challenges indie musicians face in a rapidly changing industry. We discuss the future of music distribution platforms, and how creators can stay competitive in an era dominated by platforms like TikTok, Spotify, and Apple Music.

We also explore what it was like to lead Repost through its acquisition by SoundCloud, how the integration impacted both platforms, and how Jeff continues to push boundaries with Mogul.

If you’re curious about the inner workings of the music and creator industries, this episode is packed with insights on how independent artists can thrive, the future of content creation, and the evolving relationship between creators and the platforms they rely on.

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